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Position Overview:The Director of User Growth will be dedicated to developing our user base through new user acquisition and retention and engagement of existing users. This is an integral role to the development of the Cheddar Up platform and essential to our long-term success. The underlying goals are to utilize creative growth hacking techniques to acquire new users, manage regular customer engagement to retain and activate existing users, and ensure the success of the Cheddar Up affiliate programs.Principal Duties and Responsibilities:;; Manage the entire marketing funnel from lead generation to revenue;; Generate creative, efficient growth hacking strategies to generate new user leads;; Create and execute all direct and indirect scalable customer communications including advertisements, direct email copy, drip email sequences, and support the creation of all Cheddar Up content;; Manage and ensure the success of the Cheddar Up affiliate programs, including the Big Cheese Program, Campus Champion Program, and School Rewards Program;; Perform direct outreach to schools, PTAs, youth sporting organizations, and other organizations as requested to engage and activate potential new users;; Manage SEM and retargeting effort including creation of landing pages and relevant content;; Support our social media effort including advertising, retargeting, and content creationQualifications and Skills:Required:;; Bachelor;s degree;; Energetic, engaging, entrepreneurial, and positive personality durable enough to handle the ups and downs of the startup lifecycle;; 2+ years of experience building and supporting a user base or customer list, preferably for a startup or early stage company;; Clean, articulate writing style suitable for blog content and short copy;; Expert understanding of Cheddar Up productPreferred:;; Experience with Adwords, Facebook ads, Twitter ads, retargeting, SEO, email marketing, and landing pages;; Familiarity with basic programming principles