Director of Marketing

  • Planet Fitness - PF Baseline Fitness
  • Minnetonka, MN, USA
  • Jun 18, 2020

Job Description

Job Title: Director of Marketing Reports to: Chief Operating Officer Status: Full Time, Exempt Baseline Fitness is looking for an experienced Director of Marketing to direct and oversee our Marketing department. This position will be responsible for designing, implementing and monitoring effective marketing strategies that align with our business goals. Our ideal candidate has an extensive Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our Director of Marketing will report directly to the COO. Essential Duties and Responsibilities Direct and Coordinate all Company Marketing functions Build, manage and coach a high-performing Marketing team Research and develop strategies and plans’ which identify marketing opportunities, direct marketing and new project development Own and execute call to action growth strategies; develop a strategic approach to marketing which capitalizes on our brand and image. Translate your strategic marketing plan into actionable quarterly targets and initiatives Analyze, evaluate, and optimize marketing plans based on companies KPI’s Effectively report results of marketing campaigns to the executive leadership team Develop and manage sales and marketing budgets Establish and implement short- and long-range goals, objectives, policies and operating procedures Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs. Prepare regular reports and presentations on marketing metrics for the COO and executive leadership team Direct and support market research collection, analysis, and interpretation of market data for market forecasts and reports Maintain brand standards and ensure compliance across all marketing and communication channels Identify competitors and evaluate their strategies and positioning and devise counterstrategies Other duties as assigned Qualifications/ Requirements Proven work experience as senior level marketing manager or director of marketing Demonstratable experience designing and implementing successful marketing campaigns within the consumer services market Effective knowledge of SEO/SEM, Facebook/Instagram, web analytics and Google Adwords Extensive experience managing marketing agencies Experience with CRM software and digital marketing tools and techniques Strong leadership skills Excellent communications skills Strong analytical and project management skills Strategic mindset, with ability to make difficult decisions BSc degree in Marketing, Communications or relevant field Master’s degree in marketing preferred