Marketing Manager, B2B

  • Kaplan
  • Fort Lauderdale, FL, USA
  • Jun 18, 2020

Job Description

Job Title Marketing Manager, B2B Job Description The Marketing Manager- B2B will support the strategic planning, development and execution of marketing efforts for the B2B segment for Kaplan Higher Education. This position will be responsible for executing the B2B marketing strategy and managing marketing plans to drive awareness and engagement for both new and existing B2B partnerships. The Marketing Manager- B2B is responsible for execution of the event strategy including event details, sales collateral, and logistics. This person works closely with members of the marketing, sales, admissions, legal and other supporting departments. Key Responsibilities: Assists ELS Marketing team in the development and implementation of multi-channel marketing plans to support B2B and B2B2C initiatives. Execute the B2B marketing strategy and manage marketing plans to drive awareness and engagement for both new and existing B2B partnerships. Examples of marketing assets developed are websites, posters, flyers, emails, banners, print ads, press releases, etc. Plan and coordinate the preparation of sales collateral, catalogs, brochures, flyers, tradeshow materials, posters, and print ads Manage website content updates, graphical standards and marketing messaging Execute the event strategy including event details, collateral, and logistics of all conferences, tradeshows, or events. Responsible for campaign tracking, analysis, and reporting to ensure campaign delivery and efficiencies Manage third-party vendor relationships as needed. Responsible for budget management and invoice processing. Minimum Qualifications: Bachelor Degree with a focus in Marketing or Business Administration 2-4 Years of Relevant marketing experience with an in-house marketing department or advertising agency Working knowledge of a variety of software including Excel, Word, PowerPoint, Adobe Creative Suite, SalesForce and CMS experience. HTML knowledge would be a plus. A strong sense of organization, with strict attention to detail High energy, self starter Location Fort Lauderdale, FL, USA Additional Locations Employee Type Employee Job Functional Area Marketing Business Unit 00091 Kaplan Higher ED Kaplan is an Equal Opportunity Employer