Digital Sales Manager

  • Cumulus Media
  • Erie, PA, USA
  • Jun 18, 2020

Job Description

CUMULUS MEDIA | ERIE PENNSYLVANIA is searching for a digital sales expert that has an accomplished record of delivering client solutions coupled with successful sales experience in a related digital or broadcast field. The role of the Digital Sales Manager is to maximize revenue opportunities by assisting in the sales of complementary digital products under the Cumulus C-Suite umbrella as well as the market’s/stations’ digital assets (email, website, app, streaming, podcasts, video and social). Who We Are: Cumulus offers coordinated RADIO and DIGITAL solutions to our clients that deliver Results and Return On Investment. Cumulus targets thousands of local businesses and introduces these companies to our large audiences and community of consumers. We can reach potential customers for local businesses ON-AIR, ON-LINE and ON-SITE. CUMULUS | ERIE PENNSYLVANIA currently features 5 stations in the Erie area. Our stations include: 99.9 Classy 100, Nash FM 97.9, Z102.3, CBS Sports Radio 963 and 1260, and 104.3 The Vibe. The cluster of 5 stations reaches thousands of listeners on a daily basis. C-SUITE is our portfolio of Digital Advertising Products for Local Businesses. This individual will integrate digital products and services into our robust radio asset offerings and identify innovative ways to meet the marketing needs of new and existing clients. This is a leadership position and will be responsible for collaboratively working with the cluster’s overall sales leadership and coaching fellow sales team members on selling our suite of digital products. Key Responsibilities: Resident expert in all digital products offered by Cumulus including: Our vast marketing extension programs including targeted email, targeted display and geo-fencing, video and social solutions Our local digital marketing services including website creation, social media and reputation management Our Station Digital Assets – display and mobile ad positions, pre-roll video. Social media, podcasting and in-stream ads Act as primary liaison with all market selected third-party vendors (e.g. email and ad targeting vendors) for sending and fulfilling orders, RFP’s Train and coach AE’s on digital advertising tactics and products – as well as work with vendors to fulfill client needs Collaborate with sales leadership to develop and execute digital packages and solutions Measure, grow and exceed digital sales and market share goals Assist in the preparation, creation and delivery of compelling presentations to clients Analyze and provide necessary sales reports, market analysis and identify growth opportunities for digital assets Core Competencies: Ability to develop, demonstrate and train people in digital products and sales strategies Demonstrate knowledge of selling digital products and applications, including; SEO/SEM, mobile, social media, reputation management, targeted ads (geo-fenced, behavioral) and how they work in tandem with radio assets Creative thinker and problem solver Highly organized with ability to support multiple ad buys at the same time Skilled in oral/written communications with the ability to articulate ideas and guidance concisely and professionally. Comfortable presenting to a diversified array of prospects/clients Job Requirements Qualifications: Bachelor’s Degree in Radio and Broadcasting, Communications, Journalism, English or closely related field and (2) years of related experience preferred. What we offer: Competitive pay Collaborative and creative work environment Recognition and reward for outstanding performance Medical, Dental & Vision Insurance coverage 401K with company match to plan for the long-term Paid Vacation & Holidays For immediate consideration, please visit For more information about CUMULUS MEDIA, visit our website at: CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).