Marketing Communications Specialist, Senior

  • Cummins Inc.
  • Indianapolis, IN, USA
  • Jun 18, 2020

Job Description

Cummins is a place big enough to coach and develop a global workforce and create the world’s leading clean, engine technology. We’re also small enough for you to find your fit and personal passion with a team of dependable, innovative thinkers who are developing their careers within a diverse, inclusive, empowering environment. Our Corporate team delivers reliable, durable, high performing products to our global partners. Working in an innovative space, you’ll develop high tech solutions that will fuel your advanced career skill set and empower you to own your career. Our integrated businesses demand the talents and creativity of individuals with a wide range of skills and experience. This is an exciting opportunity in Indianapolis, Indiana for a Senior Marketing Communication Specialist. Cummins USA is where you can work on industry leading projects. The successful candidate will: Be main point of contact for all North America Bus and Transit advertising, both digital and print. Will attend all media agency meeting. Work with agency and on-highway marketing specialists to obtain agreement on proposed media buys. Will provides the authorization to secure media to agency. Your impact will happen in these and other ways: Responsible for managing specific marketing materials, marketing programs or events that have been identified in a marketing plan. Provides support in the execution of marketing communication strategies; drafts marketing plans and materials. Monitors and tracks marketing communications projects and events as they relate to assigned area. Coordinates the publication of internal and external product sales literature, image advertising, and collateral materials Serves as a resource on projects and work assignments. Employs basic knowledge of effective marketing and general business understanding. Keeps business and product teams apprised of the status of marketing communications materials. Provides costing, budget, research, and analytical support to marketing management. Monitors supplier performance and provides oversight and management of day to day requirements. Manages reporting and analysis of Key Performance Indicators Qualifications Skills Develop and manage Marketing and Communications strategies and initiatives to support the Bus and Transit market segments, including school bus, motor coach and transit products for the North American market. Work closely with New Power and Global Bus Teams and stakeholders as well as other on-highway marketing specialists to reduce overlap and align strategy and messaging. Creates and maintains product playbooks with the help of product experts. Understand and effectively communicate the Total Cost of Ownership (TCO) principles and value-proposition. Ability to prepare and present new product solutions for customers to target audiences. Ability to forecast and effectively manage Marketing budget Effective use and understanding of common digital analytics tools (Google Analytics) and social media platforms Effectively understand, interpret and communicate complex engineering product information and operating principles. Develop Communication Plans - Knowledge of current communication methods. Provides input to and implements the communication plan for a specific product, market, process, etc. Knows the audience and the tools used to reach the audience. Able to tell others about the communication plan. Message Creation - Uses a message triangle or appropriate materials when creating communication or training materials. Create Marketing Collateral Materials - Knows the process to create marketing collateral pieces and able to lead the process using the approved tool. Approves copy and layouts for production. Coordinates with the printer and understands the differences in types of paper, benefits versus costs of number of colors, and types of finishes on collateral materials. Manages the distribution and/or fulfillment processes. Understands common marcom metrics (Ad impressions, Trade show measures, media impressions, surveys, click-through, conversion, time spent on page, bounce-back, etc.) and interprets analytics data to improve performance. Digital Marketing Communications Strategy/Management: Digital Publishing - Understands and can display proficiency using common digital publishing concepts and platforms (content management systems, websites, social media, digital signage, mobile apps, etc.) Digital Campaign Planning - Provides input and has the ability to guide suppliers on campaign planning activities. Digital Communications Design and Development - Knows the processes to create digital collateral and able to lead the process using the approved tools. Understands the basic concepts of content management, user centered design and A/B version testing. Experience Minimum three to five years of relevant industry experience in a Marketing Communication role. Prior experience in strategic market segmentation, budgeting and forecasting, and market analytics required. Strategic Marketing experience in identifying and interpreting customer personas, market trend analysis and segmentation preferred Transportation, automotive, manufacturing, or logistics industry experience highly desirable. Required Education, Licenses or Certifications College, university, or equivalent degree in marketing, communications or a related subject required. Compensation and Benefits Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits. Cummins and E-verify Cummins and E-verify At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. To learn more about E-Verify, including your rights and responsibilities, please visit . Ready to think beyond your desk? Apply for this opportunity and start your career with Cummins today. Not ready to apply but want to learn more? Join our Talent Community to get the inside track on great jobs and confidentially connect to our recruiting team: Job MARKETING Primary Location United States-Indiana-Indianapolis-US, IN, Indianapolis, Cummins DBU Headquarters Other Locations United States-Indiana-Columbus-US, IN, Columbus, Corporate Office Building Job Type Experienced - Exempt / Office Recruitment Job Type Exempt - Experienced Job Posting Mar 2, 2020, 8:13:24 AM Unposting Date Ongoing