The next step for the Kinnek is to become the dominant platform for SMBs to manage all their purchasing and their supplier relationships. We have nearly 10,000 small businesses on the platform now. That's cool. But how do we get to 20,000 businesses... 100,000 businesses... 250,000 businesses? That's where you come in.We are looking for an experienced digital marketing professional to spearhead the next phase of our buyer acquisition strategy. Our target audience is decision makers at SMBs who control their organizations' purse strings. The types of businesses we're talking about including restaurants, bakeries, hotels, small manufacturers, etc. We are looking for someone to not only scale up our existing acquisition strategies, but think of new and creative ways of acquiring SMBs.At Kinnek, you will be responsible for all of our Buyer-side acquisition strategies, including:- Paid Advertising: managing all paid advertising campaigns for each SMB industry segment including SEM, Display, Social and Periodicals;- Email Marketing: acquiring lists of businesses and creating enticing email marketing plans to acquire them;- Strategic Partnerships and sponsorships: developing strategic partnerships or affiliates with the goal of widening our reach and growing our business base;- Content and Inbound Marketing: devising industry specific content strategies, optimizing exposure and measuring effectiveness;- Brand Building: thinking strategically about ways to widen the top of Kinnek's acquisition funnel by using PR, brand-awareness campaigns, etc.;- Acquisition-related Analytics: processing analytics to evaluate the effectiveness of current strategies and turning data into actionable insightsPrior experience in all of the above is ideal. If you are interested in spearheading SMB acquisition at a rapidly-growing company, and want the opportunity to be instrumental in building the dominant B2B platform, please email us at;firstname.lastname@example.org."
At Kinnek, we;re building a new platform for small & medium-sized businesses (SMBs), inging their purchasing and supplier relationships online. We help businesses ranging from from restaurants to wineries and microeweries to bakeries save time and money on anything they need to open and operate. We also offer suppliers a set of tools to quickly communicate and win new business, while growing their distribution channel through qualified leads only Kinnek could ing them.With over 4.7 Million SMBs in the US alone, purchasing over $2.2 Trillion in equipment & physical goods, we;re undertaking a massive challenge to fundamentally change the way businesses interact.Our small team is based in the heart of New York City and we;re backed by some of the best investors in New York and Silicon Valley. We;re hiring across all teams and offer a ground floor opportunity to build from scratch a company as well a new online marketplace. Kinnek is changing the way small businesses interact with each other. We are disrupting the multi-trillion dollar SMB purchasing market by inging price transparency, algorithmic learning, and scalability to a business that is still reliant on personal phone calls and emails. We are doing something that has not been done (successfully) before. Ever. We have real customers, real revenue, a whole lot of Python code and a very big dream.We have a flat hierarchy and will discuss any idea from any person. It;s a massive market, an exciting opportunity, and we;ve got a pretty sweet team (if we do say so ourselves) with diverse career experiences from hedge funds to five-star restaurant kitchens. We;d love to chat with you if you;re interesting in helping us build the dominant B2B platform.