Sr. Digital Marketing Manager

  • Alpha Capital Partners LLC
  • Houston, TX, USA
  • Feb 24, 2021

Job Description

Alpha Capital Partners (Alpha) is a fast-paced, growing real estate firm looking for a Senior Digital Marketing Manager. The Senior Digital Marketing Manager will be responsible for building brand awareness for the company with a focus on customer acquisition, conversion and shaping the direction of our overall digital customer experience. This role also involves working cross-functionally with remote teams to implement marketing strategies for our real estate properties. This role reports directly to the Managing Director of Marketing. The right candidate is: A data-driven digital marketer with a proven track record of leading strategy and execution across multiple channels that directly drive business impact. Comfortable with multi-tasking in a fast-paced, entrepreneurial environment A self-starter with a roll up your sleeves and figure it out spirit - can recommend and initiate projects with minimal direction Highly creative individual with an enthusiasm to conceptualize and implement programs that are disruptive while maintaining brand elevation Has excellent web/digital media knowledge, strategic thinking ability and a grasp of project management fundamentals Has a strong grasp on multiple marketing tools and can lead campaigns from concept to execution Able to think critically and exercise independent judgment and discretion An expert on digital marketing trends Completes all work in an ethical and professional manner Responsibilities include but not limited to: Drive marketing strategy, performance marketing initiatives and integrated campaigns that fill the funnel with new visitors to grow digital traffic and sales. Develop, manage and execute Alpha?s digital advertising strategy including Google Ads, Facebook Ads, industry site ads and more. Develop, implement and manage SEO strategies across the corporate and property brands Perform keyword research, write ad copy and targeted content based on trends, target audiences and competitor analyses Analyze, report and optimize channel performance on an ongoing basis to ensure performance meets or exceeds targets; present results and recommendations to marketing leadership. Maintain a standard to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Work closely with the design team to produce visually appealing content and copy relevant and specific to each digital channel Assist the Managing Director on developing marketing strategy plans Collaborate with other departments on marketing initiatives Manage comprehensive calendar of all deadlines and due dates for marketing campaigns Perform other duties as assignedPreferred Qualifications: Bachelor’s degree in business, marketing or communications, MBA viewed favorably 6+ years of professional experience managing digital marketing channels preferably for a lifestyle or hospitality brand Strategic leader with in-depth knowledge of building and scaling of a portfolio of online marketing channels, including paid and organic search, display (both prospecting and retargeting), social media, affiliate, and email marketing Familiar with web analytics platforms such as Google Analytics, Adobe Site Catalyst, Data Studio, and Google Tag Manager Experience writing creative briefs, ensuring that all teams have the necessary information in order to achieve campaign objectives and KPIs Proven ability to develop tactics and measure marketing spend and design scalable, transparent mechanisms which maximize spend ROI Highly comfortable with ambiguity; experience in developing and implementing new approaches and processes Experience with integrated marketing plans in brand development, digital media and public relations Demonstrated experience with marketing automation/lead management software like Pardot, Marketing Cloud, Marketo, or HubSpot Google Ads, Microsoft Ads, Facebook Blue certification is huge plus Marketing agency experience is a huge plus Note this job title is similar to responsibilities performed by a Senior Digital Marketer LEARN MORE! For more information on Alpha Capital Partner visit our website: www.alphacapitalpartners.com