Senior Director Product Marketing

  • Siemens
  • Issaquah, WA, USA
  • Feb 23, 2020

Job Description

Organization: Siemens Healthineers Business Unit: Ultrasound Requisition Number: 246131 Primary Location: United States-Washington-Issaquah Assignment Category: Full-time regular Experience Level: Mid level Education Required Level: Bachelor's Degree Travel Required: 20% Job Description: Now’s our time to inspire the future of healthcare together. Siemens Healthineers is a leading global medical technology company with over 170 years of experience and 18,000 patents. More than 48,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. We stand with our customers around the world to support them in delivering high quality care to their patients. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services. This is what truly matters to us. Are you passionate about Marketing and want to contribute to helping clinicians and hospitals save people’s lives? Siemens Healthineers is one of the world's market leaders in medical imaging, laboratory diagnostics and healthcare information technologies. Generating close to $15 Billion in annual revenue. Siemens Healthineers is looking for a highly motivated and passionate Global Senior Director of Product Marketing for our Ultrasound Imaging Business Area. This is an opportunity to drive the market adoption of pioneering Radiology, Cardiology, Women’s Health Ultrasound systems and Intracardiac Echocardiography (ICE) Catheter medical devices. Responsibilities: You will be responsible for the management of developing, implementing and executing strategic marketing plans for an entire portfolio of Ultrasound systems (Radiology, Cardiology, Women’s Health, intracardiac Echocardiography (ICE)), to increase Ultrasound sales and market share by attracting potential customers and retain existing ones. Your day-to-day tasks include managing and coordinating with marketing, sales, development and creative staff, leading market research efforts to uncover the viability of current and existing products/services and liaising with media organizations and advertising agencies. As a team lead you will coach and inspire a team of dedicated Product marketing managers You must be a great business leader as well as a great marketing leader. As you will be responsible for working with executives to determine budgets and targets and developing pricing strategies for products and services. You will be the lead in developing and executing go-to-market plans that include but is not exclusive to defining product positioning, pricing, naming, promotional strategy and messaging. As a Global Senior Director of Marketing, you will be expected to be the brand evangelist and key spokesperson for our Ultrasound solutions. You must have extraordinary communication and presentation skills and the ability to connect with key opinion leaders worldwide. The Role will require a close collaboration with all functions within the broader Siemens Healthineers Ultrasound Marketing and Sales team as well as with our R&D, Service, Product Management, Supply Chain Management departments and external business partners. Requirements: BS/BA in Marketing, Biomedical Engineering or Lifesciences Masters or equivalent educational background (MBA highly preferred) At least 5 years of experience in product marketing, marketing or clinical marketing At least 5 years of experience in the healthcare or life science industry Experience in developing and executing go-to-market plans Experience in product launches Proven team leader Fluent in English; both verbally and in writing Ability to work independently Great communicator and strong presentation skills Analytical problem solver Preferred: Knowledge and experience in Ultrasound medical imaging Experience working in a highly regulated environment Clinical knowledge At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally. If you want to join us in transforming the way healthcare is delivered, visit our career site at If you wish to find out more about the specific before applying, please visit: As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.