Senior Competitive Intelligence Marketing Manager, Customer Service Management
Location: Santa Clara, CA
ServiceNow, the fastest-growing enterprise company over $1 Billion in revenue and changing the way people work. The company was founded on the beach in San Diego in 2004 with the belief that getting simple stuff done at work shouldn’t be so hard. And that the complex stuff should be easier to manage. We envisioned a world where anyone could create workflows that worked for—not against—them. The ServiceNow cloud?based platform was built to simplify the way work gets done.
Today, every enterprise is becoming a technology company, creating unprecedented challenges, opportunities, and complexity. ServiceNow lets them run smarter, faster, better. And it helps people spend their time on work that’s meaningful, not menial.
We’re disruptive. We work hard but try not to take ourselves too seriously. We are highly adaptable and constantly evolving. We are passionate about our product, and we live for our customers. We have high expectations and a career at ServiceNow means challenging yourself to always be better.
We apply this disruptive thinking about the way we do competitive intelligence work. We don’t build huge playbooks or create feature comparison docs that no one reads or understands. We create usable and prescriptive competitive content. We want a passionate senior competitive intelligence marketer that can take our strategies, plays, proof points and differentiation against competitors, and turn it into compelling and interesting enablement and content for the field. This marketer innovates new and different ways to get our competitive messaging to sales, marketing, product and executive teams. The ideal candidate will be able to be expert dissecting everything about the competition to put a better, differentiated message into the hands of our sales team.
This is an amazing opportunity to be the first dedicated competitive intelligence marketing manager for ServiceNow Customer Service Management. Individuals applying for this role must be entrepreneurial and self-driven with a passion for disrupting markets and creating something new they can be proud of. This is not the kind of opportunity that presents itself very often and the work will have far-ranging impact.
What you get to do in this role:
Conduct primary and secondary competitive research and maintain a current view of the competitive landscape
Process and analyze your research into meaningful content with actionable insights
Build compelling competitive content for our Sales, Marketing, Product and Executive Teams.
Seek out new ways to deliver impactful competitive content to our field team when then need it, likely before they even realize they need it.
Craft responses to key market events, such as competitive announcements and product launches.
Innovative methods to create and deliver competitive content and strategies
In order to be successful in this role, we need someone who has:
Bachelor’s degree, MBA preferred
7+ years of experience in cloud/SaaS competitive intelligence, sales engineering, product management, or technical marketing.
product marketing or product management
Entrepreneurial spirit and high energy
Uncompromising in regard to business ethics and experienced in handling sensitive information
Very strong written and oral communication skills who thrives in a collaborative, matrix organization
Ability to structure and present qualitative data in a compelling and convincing fashion
Excellent people skills to interact with staff, colleagues, cross-functional teams, partners, and customers
Demonstrated ability to deal with a fast-paced environment, managing multiple demands, and prioritizing to deliver work on time
Up to 15% annually
We provide competitive compensation, generous benefits and a professional atmosphere. This is a very collaborative and inclusive work environment where individuals strong on aptitude and attitude will have an opportunity to grow their professional careers through working with some of the most advanced technology and talented developers in the business.