Senior Marketing Manager

  • Access Intelligence
  • Norwalk, CT, USA
  • Sep 02, 2021

Job Description

Access Intelligence is seeking a Senior Marketing Manager to join our Marketing team based in our Norwalk, CT office. Our core brands include Chief Marketer, Event Marketer, MultiChannel Merchant LeadsCon and VMA Media. We are recognized as the leading global resources on experiential, promotional and video marketing, customer acquisition, lead generation, and ecommerce operations. Our audiences of Fortune 1000 executives engage with and value our product portfolio of global conferences and awards programs, virtual events, digital media and research, magazines and newsletters. The Senior Marketing Manager will work directly with the Group Marketing Director to develop strategic multi-channel marketing campaigns across editorial products, integrated client packages, and live events to increase attendance and sales, amplify online engagement, grow audiences, upgrade user and attendee experiences and drive bottom line revenue. PRINCIPLE RESPONSIBILITIES INCLUDE: Develop and oversee implementation of strategic multi-channel marketing campaigns to meet goals set by Senior Management Develop, manage and evaluate performance of various products including but not limited to events, webinars, podcasts, integrated sales programs and online subscriptions Manage website development, content and maintenance Collaborate with editorial and content teams to optimize engagement with digital products Manage and optimize lead generation programs Collaborate with sales teams on integrated sales programs to optimize for results Work with event team members to implement onsite event logistics Oversee production of creative assets including digital graphics, onsite event material and research reports Ensure all communications and product deliverables meet brand creative and content standards Provide high-level customer service to clients POSITION REQUIREMENTS: 5+ years event marketing or related experience Ability to manage budgets and expenses and report on results to senior management Ability to work in a fast-paced environment Skills in WordPress, Google Analytics, programmatic advertising, SEO optimization, Sprout Social or similar and Salesforce Experience with Marketo or similar email deployment system