Lead Generation Manager

$70,000 - $100,000 yearly
  • Work Market
  • Huntington, NY, USA
  • Apr 20, 2019
Full time Sales

Job Description

As a lead generation manager, you;ll be responsible for leveraging our marketing automation platform (Marketo) to generate leads, drive demand, and contribute to a successful sales process. This role reports to the Director of Lead Generation but works closely with the marketing team to develop comprehensive outbound ; inbound marketing strategies that engage prospects and clients with targeted lead generation efforts.Our ideal candidate is a process-oriented individual who is well-versed in inbound and outbound lead generation techniques, a careful study of email benchmarks and analytics, and a strategic thinker.Responsibilities- Work with the design and copywriting teams to develop landing pages, emails, collateral and content/promotional pieces that convert visitors to leads;-Consistently iterate and improve marketing and lead nurturing activities through data analysis;-Help to grow our database and deepen engagement with current database members through a broad range of online communications;-Deliver qualified leads to sales by optimizing existing campaigns and identifying new opportunities for scalable, top-of-funnel campaigns;-Work with the sales team to ensure that they are briefed on marketing programs and have the right tools to follow up;-Collect and analyze monthly nurturing and drip campaign performance data;-Report on campaign effectiveness, benchmark and ROI of marketing programs;Manage Marketo environment effectively to execute all functions within the platform e.g. smart lists, analytics, landing page ; form development, lead scoring, interesting moments, data management, nurture programs, etc.Qualifications-Creative thinker, team player and effective communicator;-Experience with multiple, coordinated software systems including email marketing, survey, CRM, marketing automation or analytics (Salesforce, Sugar and Marketo);-Knowledge of web, mobile, email design and layout;-3-5 years software or online marketing experience

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