As a lead generation manager, you;ll be responsible for leveraging our marketing automation platform (Marketo) to generate leads, drive demand, and contribute to a successful sales process. This role reports to the Director of Lead Generation but works closely with the marketing team to develop comprehensive outbound ; inbound marketing strategies that engage prospects and clients with targeted lead generation efforts.Our ideal candidate is a process-oriented individual who is well-versed in inbound and outbound lead generation techniques, a careful study of email benchmarks and analytics, and a strategic thinker.Responsibilities- Work with the design and copywriting teams to develop landing pages, emails, collateral and content/promotional pieces that convert visitors to leads;-Consistently iterate and improve marketing and lead nurturing activities through data analysis;-Help to grow our database and deepen engagement with current database members through a broad range of online communications;-Deliver qualified leads to sales by optimizing existing campaigns and identifying new opportunities for scalable, top-of-funnel campaigns;-Work with the sales team to ensure that they are briefed on marketing programs and have the right tools to follow up;-Collect and analyze monthly nurturing and drip campaign performance data;-Report on campaign effectiveness, benchmark and ROI of marketing programs;Manage Marketo environment effectively to execute all functions within the platform e.g. smart lists, analytics, landing page ; form development, lead scoring, interesting moments, data management, nurture programs, etc.Qualifications-Creative thinker, team player and effective communicator;-Experience with multiple, coordinated software systems including email marketing, survey, CRM, marketing automation or analytics (Salesforce, Sugar and Marketo);-Knowledge of web, mobile, email design and layout;-3-5 years software or online marketing experience
Work Market is a cloud-based platform where businesses and workers can manage their entire freelance workstream simply and securely.;We provide the tools & analytics needed to manage freelancers...from start to finish...in one dashboard.; Start by posting an assignment.;Then find the most qualified candidate in our freelance marketplace, or launch a social recruitment campaign.
Track the progress of your contractors with real-time notifications using the Work Market mobile app.;Seamlessly manage talent pools of hundreds of contractors. Pay contractors instantly when your assignment is complete.;Work Market maintains all the information you need to keep the IRS from knocking on your door and your 1099 budget on track. Our powerful analytics engine gives businesses better visibility to optimize labor costs, boost market coverage and improve compliance. With all this newfound intelligence, you can deploy an on-demand workforce that can help your business thrive for years to come.
Building the best damn enterprise software platform out there. NYC based, team-driven environment. Solving high volume concurrent transaction database problems, creating new ways for people to find and manage work around the world.We love talking about and working on the future of work.