The Social Media Community Manager is a highly motivated, creative individual with experience and a passion for created engaging content and connecting with current and future customers. That passion comes through while engaging with customers on a daily basis, communicating the LSI brand in a positive, authentic way. The Social Media Community Manager should also be skilled in using paid social ads as a way to help generate interest and leads. The goals are to increase LSI brand awareness and interest, turning fans into customers and turning customers into advocates.
Create engaging content for all platforms (including social media posts, blog posts, videos, articles), respond to comments, answer questions on LSI social media channels (Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.)
Work with the Director of Product to develop social media and community strategy.
Create and manage the social media content editorial calendar.
Manage and oversee social media advertising campaigns.
Develop and engage with online communities of customer advocates and ambassadors
Analyze web traffic and relevant social media and community metrics.
Learn and work through Account Based Marketing (ABM) and Account Based Sales (ABS) strategies with customers and through internal collaboration
Maintain an in-depth analysis of competing products
Understand client needs, offering solutions and support
Provide feedback and recommendations to the marketing team to improve the effectiveness of LSI's social media presence.
Demonstrate teamwork through sharing of best practices and working with cross-functional teams
Maintain a passion for learning and education
Position Type/Expected Hours of Work
This is a full-time employment position. Business hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. (EST). Longer hours, evenings and weekend will be necessary to accommodate customer needs.
This position requires up to 15% travel.
Required Education and Experience
Minimum of three years of experience managing a company's social media and community environment
Proven Success developing, maintain and improving social media management platforms (ideally Hootsuite)
Ability to work well independently, self-starter and self-motivated
Excellent written communication, including editing for web copy
Proven Success displaying a high-level attention to detail and accuracy
Strong project management and organizational skills
Experience with engaging on social media (FB, Twitter, Linkedin,etc.) to build awareness
Proficient with MS Office products, CRM Systems and Internet research
Excellent teamwork, and problem-solving skills
Bachelors degree from an accredited college/university.
Preferred Education and Experience
Design skills with Photoshop, etc.
Experience working with K12 Professional Development or EdTech.
Experience working with Account Based Marketing and Account Based Sales.
Bachelor's degree (Digital Design, Communication or Education)
Our Benefit Highlights:
Position is salaried based off experience and abilities.
FULLY PAID Health Insurance, 401(k), Vacation, Employee Assistance Program, Flexible Spending Accounts, Long-term Disability, and more.
Flat, low-ego culture that is purpose-driven, undersells itself (not PR hype) and whose customers love.