Content and Marketing Specialist (Center for Arab American Philanthropy)
Dearborn, MI, USA
May 28, 2021
Job Title: Content and Marketing Specialist (Center for Arab American Philanthropy)
Job Status: Full-Time
Job Summary: Under limited supervision from the Director of Communications & Marketing with guidance from the Executive Director, the Content and Marketing Specialist for the Center for Arab American Philanthropy is responsible for creating and implementing a data-driven digital marketing strategy to elevate the organization’s brand, increase public awareness, expand community support, and raise additional funds for our programs. The specialist is responsible for marketing strategy development and execution, video content, social media graphics and other materials, and overseeing social media communications.
The ideal candidate has related experience in communications and marketing for a nonprofit organization. She/he is a natural storyteller, outstanding writer and a creative thinker who thrives on content creation and execution, attention to detail and meeting deadlines. She/he will create communications that persuade, engage, and inspire diverse audiences across a variety of communication channels.
Essential Duties and Responsibilities:
Generate creative and persuasive content across communication channels for multiple audiences including but not limited to: social media posts, blog posts, newsletters, appeal letters, impact stories, graphics, donor/stakeholder profiles, videos.
With guidance from the Communications and Marketing team, develop and execute an integrated communication and marketing strategic plan that helps make the general case for support for CAAP. The plan will include key messages and talking points about programs and a suite of collateral materials (i.e. photos, graphics, videos for social media, donor articles, philanthropy articles and videos, etc.)
Partner with the communications and marketing team to coordinate routine external messaging and to collaborate on special projects such as donor storytelling, publicizing community and fundraising events, and using social media, etc.
With guidance from the Communications and Marketing team, design general marketing and communication materials for specific purposes as requested and assigned (take photos, record and edit short videos for social media and the CAAP website, design marketing-type flyers, create infographics for use on social media, etc.)
Maintain fundraising digital asset system, including photos, videos, articles, and links.
With guidance from the Communications and Marketing team, develop and implement a digital media strategy and work plan to include social media, web, and email that outlines measurable outcomes as part of the overall marketing and communications strategic plan.
Keep website content current with timely updates, new stories, and social media integration.
Grow audience and track and improve social media engagement metrics on CAAP’s social media platforms (Facebook, Instagram, and Twitter)
Provide reporting on performance and results; provide in-depth analysis and ideas for improvement.
Take initiative to research and develop content for reports, educational materials, articles, new items, and other marketing/fundraising aspects in both online and offline channels and best distribute the material for maximum exposure.
Staying abreast of current communications and marketing trends and insights
Managing planning, implementation, and production of all events within timelines including vendor relationships, budgets, event logistics, and volunteer management
Operating standard office equipment and uses required software applications
Performing other duties and responsibilities as assigned
Knowledge, Skills, and Abilities:
Marketing venues including social media.
Types of stories and information of interest to prospects/donors/social media audiences
Arab/Middle Eastern culture and languages a plus
Surrounding communities that agency serves
Libel and slander laws
Excellent written and oral communication skills, with the ability to write for diverse audiences
Email marketing software (MailChimp preferred), social media platforms (Facebook, Instagram, and Twitter) and Google Ads
Operating standard office equipment and using required software applications, including Microsoft Office Suite and Adobe Photoshop
Operating audio/visual equipment
Capture still photographs and video. Some photo editing may be required based on assigned functional area.
Write and edit effective and efficient communications and publications. May include the use of various creative and artistic genres.
Partner with other functional areas to accomplish objectives.
Gather information, identify linkages and trends and apply findings to assignments.
Incite enthusiasm and influence, motivate and persuade others to achieve desired outcomes.
Organize and prioritize multiple tasks and meet deadlines.
Work independently as well as collaboratively within a team environment.
Establish and maintain effective working relationships at all levels of the organization.
Educational/Previous Experience Requirements:
Minimum Degree Required:
Marketing, Journalism, Communications, or a related field.
At least 3 years of demonstrated experience in communications, event or entertainment management or social media experience or any equivalent combination of experience, education, and/or training approved by Human Resources. Experience in journalism a plus.
Licenses/Certifications Required at Date of Hire:
Hours: Normal business hours. Some additional hours may be required.
Travel required: Some local and national travel is required.
Working Environment: Climate controlled office environment during normal business hours.