OBJECTIVE / PURPOSE
The Campaign Manager’s primary responsibility is to work with the Company’s Workflow Management Team (Agile) to coordinate and organize two types of campaigns; Corporate Marketing Campaigns and Business Unit Campaigns (internal departments).
MAJOR RESPONSIBILITIES AND FUNCTIONS
Participates in the campaign planning process. Works with internal staff to facilitate the development and implementation of Corporate Marketing campaign strategies. Ensures alignment with company objectives and communication with appropriate stakeholders. Documents the plans as directed.
Using the results from the campaign planning process, coordinates the development and supports the strategies for assigned Business Unit campaigns. Works with appropriate staff to ensure understanding of objectives and timing. Documents the plans as directed.
Works with key stakeholders to develop tactical campaign elements consistent with Company and Business Unit campaign objectives. Understands and communicates resource requirements, timing and Agile Team capacity. Documents and monitors campaign activities and tracks progress towards execution.
Manages the Corporate Marketing campaign Agile Team Sprint scheduling, backlog grooming and the backlog process in support of the Marketing Manager. Communicates resource requirements and timing to appropriate stakeholders. (i.e., Web, Advertising, Inside Sales, etc.). Provides regular status updates and documentation for all Corporate campaigns.
Following the campaign planning process, coordinates the Agile planning process for assigned Business Unit Campaigns with the business unit staff. Provides regular status updates and documentation on all assigned campaigns to appropriate stakeholders.
Prepares timely marketing activity reports that tracks and monitors campaign results based on campaign Key Performance Indicators (KPI’s).
Leads the Agile team in the absence of the Marketing Manager.
Education: BA/BS degree in Marketing or related field is required. Science course work or experience is a plus.
Experience: A minimum of 3-5 years of related experience; or equivalent combination of education and experience is required. Additionally, project management experience is preferred.
Excellent written and verbal communication skills
Excellent analytical, quantitative, organizational, and prioritization skills
In-depth understanding of communication strategies, marketing tools & tactics with an emphasis in electronic marketing and strategic planning
Ability to translate complex, strategic content into engaging, easy-to-understand messages
Ability to independently manage multiple complex projects simultaneously
Strong problem-solving skills
Ability to work in a team environment
Open to taking on new challenges and proposing new ideas
Comfortable creating and nurturing partnerships across functional areas of the business
Proficient computer skills including Microsoft Office programs
ATG, Oracle, and JDE knowledge a plus