Director, Marketplace Intelligence & Product Strategy

  • Community Health Plan Of Washington
  • Seattle, WA, USA
  • Nov 10, 2019

Job Description

Job Summary The Director of Marketplace Intelligence and Product Strategy leads key strategic initiatives that enhance CHPW’s competitive position in the healthcare marketplace and help drive CHPW growth. Responsible for gathering competitive intelligence on competitors’ products, sales approach, brand positioning, community relationships, etc., providing analysis, insight and actionable recommendations to respond effectively through product development, marketing and sales strategy. Ensures compliance with relevant regulations. Essential Functions Identify and monitor sources of information on competitors. Includes: Monitoring competitors’ websites for information on products, pricing and company capability, branding and positioning messaging, Subscribing to independent industry research or reviewing published research reports to obtain information on competitors’ market share, sales and strategies Monitoring social networks for information on customers’ attitudes towards competitors and their products Interviews with member-touching sales/outreach specialists and CHC Patient Advocates/navigators, Tracking advertising or news of product enhancements, marketing activities and community partnerships Analyzes competitors’ products (benefits and networks), comparing the performance and market appeal of CHPW’s products and recommends areas for improvement Partners with key stakeholders on the strategic and tactical planning, development, execution of competitive product strategies. Collaborates and negotiates with the Health Care Authority (HCA), Office of the Insurance Commissioner (OIC) and the Washington State Health Benefits Exchange to develop new products and services for the populations we serve. Brings key stakeholders together to ensure alignment between new product/value-added benefit recommendations and the organization’s strategic direction. Collaborates with Subject Matter Experts (SMEs) within the organization to ensure successful implementations. Owns ongoing benefit administration Engages external vendors to provide value-added benefits and services, negotiates contract terms and fees on behalf of the organization, and remains Business Owner of key vendor relationships, for lifetime of product enhancements. Engages key stakeholders to assess organizational risk and educates internal staff to mitigate that risk. Leads cross-functional teams in development and implementation of new benefits and services. Provides insight to Sale Managers on sales messaging to address competitors’ market and product positioning. Provides insight to Brand Messaging Director and Campaign Manager to help create differentiation between CHPW messaging and our competitors. Provides education, training, materials and tools for CHPW staff and CHCs regarding new value-added benefits being launched in the marketplace. Assures compliance with all external regulatory agencies and organizations for all areas of responsibility. Exempt – Employees are expected to report to work as scheduled, participate in all assigned meetings, and meet established performance and accountability standards. Other duties as assigned. Essential functions listed are not necessarily exhaustive and may be revised by the employer, at its sole discretion. Qualifications Education Bachelor’s degree in Marketing or Business or an equivalent combination of education and highly relevant experience required. Experience Minimum ten (10) years of progressively responsible experience in health care and/or insurance product development or marketing. Five (5) + years of experience in a senior leadership position in the health insurance industry preferred. Experience managing through others, developing and managing cross-functional teams. Experience in design and launch of new products. Employment Eligibility Complete and successfully pass a criminal background check Has not been sanctioned or excluded from participation in federal or state healthcare programs by a federal or state law enforcement, regulatory, or licensing agency Knowledge, Skills, and Abilities Demonstrated ability to effectively lead and facilitate teams. Ability to engage others in ways that ensure buy-in and commitment. Strong project management and initiative development skills. Experience implementing new products and programs. Excellent communication skills, both verbal and written including the ability to translate strategy into action. Strong presentation skills. Strong interpersonal skills including the ability to handle internal and external issues in a calm, positive and professional manner. Demonstrated data analysis and reporting skills, and familiarity with information technology solutions. Strong organizational skills and ability to handle multiple priorities. Strong analytical and problem-solving skills. Ability to identify systemic issues to promote real change. Strong understanding of systems thinking and how processes are linked. Ability to maintain a professional demeanor and confidentiality. Sensitivity to the needs of every individual to be treated with respect and fairness. Must be able to work with a variety of people in a variety of circumstances and build strong working relationships. Effectively cope with change and ambiguity. Demonstrated proficiency and experience with Microsoft Office products Ability to travel, including overnight trips. Demonstrate professional courtesy to others and ability to maintain confidentiality SENSORY/PHYSICAL/MENTAL REQUIREMENTS Sensory*: Speaking, hearing, near vision, far vision, depth perception, peripheral vision, touch, smell, and balance. Physical*: Extended periods of sitting, computer use, talking and possibly standing Simple grasp, firm grasp, fine manipulation, pinch, finger dexterity, supination/pronation, wrist flexion Frequent torso/back static position; occasional stooping, bending and twisting Some kneeling, pushing, pulling, lifting and carrying (not over 25 pounds), twisting and reaching Mental: Frequent decision-making. Ability to gather and assess data, determine appropriate actions, apply protocols and knowledge to unique situations, problem-solve and provide consultation. WORK ENVIRONMENT Office environment with frequent environmental exposure to low-grade radiation from computer monitors; fast paced with frequent interruptions. PROTECTED HEALTH INFORMATION (PHI) ACCESS All information (written, verbal, electronic, etc.) that an employee encounters while working at CHPW is considered confidential. CHPW employees may encounter protected health information in the regular course of their work at and for CHPW. This position may be exposed to and required to deal with highly confidential and sensitive material and must adhere to CHPW policies, guidelines, and all applicable laws and regulations at all times. Candidates whose disabilities make them unable to meet these requirements are considered fully qualified if they can perform the essential functions of the job with reasonable accommodation. This job description is intended to describe the general content and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities or requirements of this position. Community Health Plan of Washington is an equal opportunity employer committed to a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to any actual or perceived protected characteristic or other unlawful consideration.