Franchise Posting - Media Sales Consultant

  • Valpak
  • Boston, MA, USA
  • May 17, 2020

Job Description

Market coverage: Southeast Region of Boston Position Overview Valpak is an independent local media company that is a pioneer in the direct mail and database marketing space. Valpak provides integrated print and digital advertising solutions across the U.S. and Canada - led by the iconic and supremely efficient Valpak “Blue Envelope” that reaches 38M U.S. households and boasts an amazing 75% open rate, as well as the online and mobile platforms. Valpak’s heritage, ownership investment and vision has the company well positioned for growth – and you will join a culture known for encouragement, collaboration, having fun - and winning! The U.S. local ad spend on direct mail is larger than paid search, and direct mail has 10 times the response rate of paid search and email combined. 97% of consumers look for deals when they are shopping and 90% use coupons – including 94% of millennials…because, Saving is sexy! As a Valpak sales representative, you will be a local media expert who consults with local and regional businesses to help them achieve their goals. Valpak solutions are simple and the products work! You will differentiate yourself in the market by leading with direct marketing solutions - featuring the proprietary Valpak “Blue Envelope” and coupon and incentive marketing solutions that clients can only buy from you - and complemented by an accompanying suite of digital and print solutions. Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive. Join our team. Open the Neighborhood!™ Responsibilities Generate new business in your area through effective networking, referral generation and local prospecting, with a demonstrated passion and curiosity about local businesses, for what they do and what they need to grow and thrive. Effective techniques will include traditional face-to-face and phone call prospecting, as well as use of email, LinkedIn and other contemporary methods Opportunities will include company generated sales leads and your own aggressive prospecting within a defined territory for you to grow and nuture Provide exceptional ongoing account management to your existing clients to ensure their programs are successful, to develop trusted relationships and to renew and upgrade their programs Work with clients and Valpak designers on high-impact ad design, including effective offers Be a product expert and develop compelling and effective marketing solutions from Valpak’s robust and market-leading suite of products, including direct mail,, Web sites, SEM and more Meet and exceed established sales goals - and exceed your own personal earnings goals Identify key decision makers within local and regional businesses Network in the local community as a Valpak brand ambassador Stay current on your local market and dynamic industry trends Use to effectively manage your business and participate in Valpak’s customer management ecosystem Execute required sales administrative functions to initiate orders and accurately publish ad campaigns Love what you do, have fun and be a positive contributor to your local Valpak team Compensation Base salary, plus commission Sales bonuses Sales contests and incentives Competitive benefits Qualifications 2+ years demonstrated sales ability and proven success Experience in print and digital advertising sales preferred, but not required Must be a results oriented self-starter and have a record of success working in a goal-oriented, highly accountable environment Strong verbal and written communication and presentation skills, with emphasis on engagement and persuasion Curiosity and a true passion for talking face-to-face with local businesses, stimulating interest on their end and helping develop effective client solutions. This comes with the ability to accept rejection as part of the job and enthusiastically move on to the next potential yes - and to enjoy the wins! Well-developed contemporary productivity and technological skills (Internet, Word, Excel, PowerPoint, CRM, Mobile and Social) Ability to manage deadlines and to operate with a sense of urgency Understanding of traditional and digital media platforms College degree is preferred, but not required Strong analytical skills Ability to contribute to a positive local team culture