Content Writer

  • White Ops
  • New York, NY, USA
  • Oct 03, 2021

Job Description

At White Ops, we're all hackers. This doesn't mean you have to hold a key to the internet (although one of our founders does!), but it does require approaching problems in unconventional ways. We are attacking criminal botnets through the ad fraud that finances their operations. Our proprietary technology detects and prevents sophisticated online fraud. By reducing the incentives for crime, we are making the internet a better place. Our mighty team of humans have several things in common: We are hackers. We create tau for ourselves and each other. We think big and move fast. We practice humility. We "pwn it". White Ops keeps the internet safe by fighting organized cybercrime. Our products accurately detect and prevent even the most sophisticated bots and our customers include some of the web's largest and most forward-thinking companies. White Ops is in search for a Content Writer to join our marketing team and help ramp up our content production dramatically. Who you are: Bachelor's degree or equivalent experience in journalism, advertising, English, or related fields. 5+ years of experience as a content creator. Familiarity with advertising technology and/or cybersecurity concepts a must. Skilled at telling complex stories simply, finding the compelling hook in a complicated technical concept, and adjusting stories for multiple audiences. Willingness to work closely with executives and prominent thought leaders to fine-tune the stories being told and ensure individual voices remain heard. Exceptional written and communication skills, ability to manage internal stakeholders and expectations. Strategic thinker and solutions-orientated consultant in all program related matters with the ability to see the bigger vision and align daily activities in accordance with the company vision. Able to create and promote new and innovative content ideas. Flexible & resourceful; Remains calm under pressure with expert decision quality. Comfortable speaking with C-Suite executives consistently. Positive attitude and team player with willingness to roll up sleeves when necessary. What you'll do: Conceive, develop, and author content across a broad variety of channels, including blog posts, technical documents, bylined articles, website copy, social media copy and video scripts. Interview internal stakeholders and leaders to collect stories that need to be told to support White Ops product and corporate marketing efforts. Collaborate with the corporate and product marketing teams to craft and execute content strategies. Incorporate search engine optimization (SEO) tactics into copy to maintain search marketing best practices. Develop relationships with external subject matter experts to create opportunities for creative content projects (i.e., webinars, videos). Brainstorm and shepherd joint content concepts with partners in support of robust partner program. Coordinate with sales/customer support organizations and product marketing to manage collateral needs. Maintain editorial calendar and effectively manage time-constrained projects for timely delivery and promotion. Contribute to copywriting efforts for promotional content (i.e., emails, banner ads and search ads). Monitor competitor websites and properties for messaging and content concepts. Update website pages to reflect renewed product and corporate messaging periodically. Create initiatives to evolve department based on changing business needs and feedback from business partners, team members and vendors. We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to solve the challenges involved in protecting the Internet. Our dynamic team of humans have incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace. About White Ops: Our mission is to protect the internet by verifying the humanity of every online transaction. Founded in 2012 in a Brooklyn sci-fi bookstore, we now serve trillions of monthly decisions for some of the web's largest platforms. Our technology protects digital advertisers, publishers, ad tech, and enterprise businesses globally by detecting and blocking bots. It's an ongoing war that we happily fight every day. Life at White Ops: Our HQ office is located in NYC. We had approximately 100% headcount growth in the past year and we are growing the company deliberately, with a keen eye towards maintaining a culture that values diversity, lifestyle, and career growth. We are doing meaningful work and we need people to join our mighty team. We are proud of our overwhelmingly positive presence on Glassdoor and Built in NYC. We have offices located in NYC, DC, Victoria, and London. We have many world class customers who use our platform. We're focused and propelled by a substantive mission. We're building a very sophisticated product that fights a real threat to humanity, We're committed to building a product companies need. We have created an environment that optimizes your skills and brings out your best work.