Digital Content Manager

  • dv01
  • Seattle, WA, USA
  • Nov 04, 2021

Job Description

6+ years experience in B2B digital marketing 2+ years experience in driving digital conversions and/or subscriptions Strong working knowledge of Enterprise marketing tools including Adobe Experience Manager, Marketo, and Salesforce Amazon Web Services (AWS) is seeking a talented, hands-on Digital Content Manager to create best-in-class digital demand generation content and web experiences for customers seeking education on cloud software solutions. As a Digital Content Manager, you will be responsible for creating and activating digital content assets to support global demand generation campaigns and web experiences, including, but not limited to landing pages, micro-sites, social channel posts, and media banners. The ideal candidate will have a proven ability to deliver compelling digital experiences that drive customer engagement and demand generation conversions and/or software subscriptions. This includes the ability to create scalable webpage templates and captivating assets in enterprise marketing tools (like Adobe Experience Manager and Marketo). As part of the AWS Marketplace Go-to-Market Content team, you will work closely with the Digital Campaigns team to activate global campaign assets across owned digital properties and earned digital channels. The successful candidate will be organized and programmatic, comfortable managing multiple projects, and a have a strong desire to roll up their sleeves to innovate on behalf of customers. Roles & Responsibilities Build web-based content deliverables for campaigns – including but not limited to web pages/sites, landing pages, banner ads and social posts—that increase user engagement and conversion Work within Global campaigns and web experiences to deliver compelling user experience across our digital properties. Maintain a digital assets repository, including creation and management of web templates. Drive and makes recommendations on how to most effectively engage customers within digital channels (e.g. format, cadence, etc.). Develop and execute test plans across owned digital channels. Provide content performance analysis and communicate and implement timely optimizations to drive results. THIS ROLE IS ABLE TO SIT REMOTELY WITH A STRONG PREFERENCE FOR CANDIDATE LOCATED ON OR NEAR THE WEST COAST. Experience designing visual assets like infographics Proven track record in managing global digital programs and/or web experiences Experience with HTML and CSS Effective presentation of information and strong communication skills for responding to and coordinating with stakeholders as necessary Extremely well organized and detail oriented Able to manage time and juggle multiple priorities to execute high quality deliverables Amazon is an Equal Opportunity Employer – Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation / Age. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.