Digital Communications Analyst

  • Kitewheel
  • Washington, DC, USA
  • Nov 04, 2021

Job Description

Duties Summary The Digital Communications Analyst has a unique opportunity to influence the FTC's digital outreach. This position is on the Web and Digital Strategy Team in the Office of Public Affairs (OPA), which devises and implements public affairs and communication campaigns that promote the FTC's dual mission of protecting consumers and ensuring competition across the economy. Responsibilities The incumbent performs two main functions: 1) maintains and improves the digital and web analytics program and 2) develops and manages digital content in the Drupal web content management system and other platforms. The analyst supports the continued improvement of the FTC's digital outreach by developing insights based on analytics to shape and improve the effectiveness of content and the customer experience. As the Digital Communication Analyst, you will perform the following duties: Maintains and improves the digital and web analytics program, which includes web traffic metrics, customer satisfaction and voice of the customer feedback, SEO, usability reports, campaign tracking, and search metrics. Develops and maintains key performance metrics that measure effectiveness of digital outreach and assists in development of strategy and tactics to meet outreach goals. Creates weekly, monthly and ad hoc reports and dashboards that include analysis and actionable recommendations as well as data. Continually assesses effectiveness of metrics and reports and revises them to improve the ability to communicate program effectiveness to management and staff. Initiates data- and analysis-driven recommendations to drive changes to the content and customer experience of digital platforms to improve their effectiveness. Collaborates with managers of other FTC digital properties to create a holistic view of customer experience of all FTC digital properties. Manages and publishes content on in a timely, accurate manner using the Drupal web content management system in response to requests from OPA and other internal customers. Identifies and resolves content issues and takes initiative to improve processes. Works with multiple content formats and delivery systems, such as email marketing solution and social media. Collaborates with bureaus and offices to improve their web and digital content's structure, presentation, design, functionality, user experience and effectiveness. Creates new web pages, new mini-sites, web graphics, new functionality, and other new digital content as needed. Adept with content development applications in the Adobe Suite. Performs editorial analysis and improvements to content structure in Drupal, e.g. content tagging, taxonomy, types and information architecture. Uses knowledge of SEO, web search engines, and content best practices to direct the improvement of content and site structure to improve search indexing and result page placement. Collaborates with contractor and team on improvements and bug fixes to the Drupal system, especially related to the upcoming migration to Drupal 8/9. Performs routine testing and QA, develops and maintains documentation and standard operating procedures, and manages accounts. Maintains Drupal expertise and provides training and support to FTC staff. Conducts research concerning and stays abreast of trends and best practices in digital analytics and integrates new data collection and reporting techniques as appropriate. Trains and supports other digital team staff on metrics tools and techniques. Stays abreast of trends and best practices in digital communications and federal requirements. Works to ensure that web content and functionality complies with Section 508, federal and FTC requirements, and IT security requirements. Travel Required Not required Supervisory status No Promotion Potential 13 Job family (Series) 0301 Miscellaneous Administration And Program Requirements Requirements Conditions of Employment U.S. citizenship requirement must be met by the closing date of this vacancy. This position is subject to a background investigation. Males born after December 31, 1959 must register with Selective Service. You may serve a one-year probationary period under this appointment. You must meet time in grade requirement within 30 days of the vacancy closing. You must submit a copy of your performance appraisal with your application, if applicable. This is a bargaining unit position. Qualifications To qualify for a Digital Communications Analyst at the GS-13 level, you must meet the following requirements: You must demonstrate in your resume at least one (1) year of qualifying experience equivalent to at least the GS-12 level in the Federal service obtained in either the private or public sector, performing the following types of tasks: collecting, analyzing and presenting data related to website traffic; using tools such as Google Analytics, Search Console and Data Studio; data analytics experience in creating regular reports with analysis and recommendations for improvements to digital content and customer experience; extensive experience using the Drupal web content management system to create and manage website content for a government agency or large organization; experience in web analytics and web content management for a government agency or large organization; experience gained by working on a web or digital team with responsibility for enterprise level web/digital communications for a government agency or large organization. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Education There is no substitute for education. This position does not have a positive education requirement. Additional information Veterans Employment Opportunity Act (VEOA): To be eligible for a VEOA appointment under Merit Promotion procedures, you must be a preference eligible or a Veteran separated after 3 years or more of continuous active service performed under honorable conditions. Career Transition Assistance Programs: These programs apply to employees who have been involuntarily separated from a Federal service position within the competitive service or Federal service employees whose positions have been deemed surplus or no longer needed. To receive selection priority for this position, you must: (1) meet CTAP or ICTAP eligibility criteria; (2) be rated well-qualified for the position with a score of 85 or above; and, (3) submit the appropriate documentation to support your CTAP or ICTAP eligibility. For more information visit: ICTAP/CTAP Noncompetitive Appointment Authorities: For more information on noncompetitive appointment authority eligibility requirements: Persons with Disabilities-Schedule A Special Hiring Authorities for Veterans Special Hiring Authority for Certain Military Spouses Other Special Appointment Authorities How You Will Be Evaluated You will be evaluated for this job based on how well you meet the qualifications above. Once the announcement has closed, your résumé and supporting documentation will be used to determine if you meet the qualifications listed on this announcement. If you are found qualified, your résumé and supporting documentation will be compared to your responses on the assessment questionnaire to determine your level of experience. If you rate yourself higher than is supported by your application package, your responses may be adjusted and/or you may be excluded from consideration for this position. If you are found to be among the top qualified candidates, you will be referred to the selecting official for employment consideration. Your qualifications will be evaluated on the following competencies (knowledge, skills, abilities and other characteristics): Background checks and security clearance Security clearance Not Required Drug test required No Position sensitivity and risk Moderate Risk (MR) Trust determination process Required Documents Required Documents To apply for this position, you must submit a complete Application Package which includes: 1. Your résumé showing work schedule, hours worked per week, dates of employment and duties performed. 2. Other supporting documents: Cover Letter, optional College transcript(s), optional Most recent SF-50, "Notification of Personnel Action" showing you are/were in the competitive service (under a career or career-conditional appointment), tenure, position occupied and the highest grade or promotion potential held (if applying as a status candidate with current or former Federal Service) Most recent Performance Appraisal, if applicable DD-214, SF-15 Form and VA letter, or certification of expected discharge or release from active duty from Veterans for consideration under Veteran hiring authorities Noncompetitive appointment authority documentation, if applicable Career Transition Assistance Program/Interagency Career Transition Assistance Program Documentation, if applicable (e.g. Certification of Expected Separation, Reduction-In-Force Separation Notice, or Notice of Proposed Removal; SF-50 that documents the RIF separation action; and most recent performance appraisal.) Benefits Benefits A career with the U.S. Government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Learn more about federal benefits. Review our benefits Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time, or intermittent. Contact the hiring agency for more information on the specific benefits offered. Help This job is open to Career transition (CTAP, ICTAP, RPL) Federal employees who meet the definition of a "surplus" or "displaced" employee. Federal employees - Competitive service Current or former competitive service federal employees. Individuals with disabilities Land & base management Certain current or former term or temporary federal employees of a land or base management agency. Military spouses Peace Corps & AmeriCorps Vista Special authorities Individuals eligible under a special authority not listed above, but defined in the federal hiring regulations. Veterans Clarification from the agency Current Federal employees; former Federal employees with reinstatement eligibility; well qualified displaced and surplus Federal employees in the local commuting area; individuals eligible for special hiring authorities and veterans who are eligible for special hiring authorities.