Digital Marketing Specialist

  • Anchor Loans LP
  • Calabasas, CA, USA
  • Jan 24, 2021

Job Description

Anchor Loans is the premier direct private money lender. Since 1998, Anchor has provided qualified developers and borrowers with quick bridge financing for non-owner occupied properties. The Digital Marketing Specialist will execute digital marketing campaigns that support the overall marketing and sales goals of the organization. Primary responsibilities include implementation of the email marketing program, implementation of online advertising, and social media management. Essential Duties & Responsibilities Support of digital marketing and content plans for email, paid media/social, affiliate, search and direct mail initiatives. Implement Google Ads campaigns by assisting in the research, planning and execution of digital marketing initiatives; assist in preparing content briefs, presentations, manage timelines and calendars. Implement paid social media advertising campaigns to targeted markets and maintain a satisfactory ROI. Proof and review campaign assets for accuracy, brand alignment and overall concept/messaging prior to launch. Coordination of email and SMS marketing programs including scheduling, testing, deployment and performance reporting. Assist with identifying new and creative email tactics that increase traffic, engagement, conversion and overall customer lifetime value. Develop performance reporting on an ongoing basis for email, paid ads, and social media campaigns and communicate results to marketing team. Work efficiently and effectively with cross-functional department teams. Develop strategies for growth and collaborate with the marketing team to grow the company’s social media profiles. Interact with social media audience and develop strategies to increase audience engagement. Develop competitive research and stay up to date on industry and digital marketing trends. Desired Skills & Qualifications Strong attention to detail and highly organized with the ability to effectively coordinate multiple projects/campaigns in a dynamic, fast-paced, deadline driven environment. Team player that must be collaborative, positive and proactive with constructive attitude towards problem solving. Experience with an automated email marketing platform and its metrics. Knowledge of the Google Ads Platform, Google Analytics, Google Tags Manager, Facebook Ads Manager, Facebook Pixel and LinkedIn Advertising. Highly proficient with MS Office applications, including Excel, PowerPoint. Adobe Suite knowledge is a plus Requirements Bachelor's degree in Marketing, Communications or similar discipline. 2-3 years of related work experience in Digital Marketing. Anchor Loans, LP is subject to the California Consumer Privacy Act of 2018 (“CCPA”). A copy of Anchor’s California Privacy Policy can be found at www.anchorloans.com/privacy.