Want to join us on our exciting journey?
Volvo Cars is on an exciting journey, redefining the automotive experience by innovating to make people’s lives less complicated. We offer you a once-in-a-lifetime chance to make an impact in a company with unique opportunities to grow and make a true difference.
Volvo Cars Digital Retail Manager is responsible for managing digital performance improvements for the Volvo retailer website program. This is an integral role between Marketing and Sales, working closely with key stakeholders in the Field, as an expert in digital marketing and retailing. This role also holds responsibility for new car and CPO lead management program, retailer compliance throughout digital ecosystem, Volvo Lead Concierge, and Aftersales support.
Responsibilities and Duties:
Manage team of Digital Strategy Specialists to drive sales leads, conversion rates and close rates in the Field. This includes:
Increasing lead generation for Volvo retailers;
Coaching for improvement on Lead Process with increased Close Rates/ Sales from leads
Assist regions and retailers with advertising and website performance improvement to increase quality traffic and leads
Manage Tier 3 digital program for all retailers, this includes, but is not limited to retailer websites, digital retailing, retailer communications.
Manage lead program partner for all Volvo Retailers, responsible for providing reporting, analytics and strategic conversion enhancements.
Provide frequent updates to management and manage communications to Retailer/Digital Advisory Groups.
Manage digital compliance program and coordination with Field/Media team.
Lead, coach and support at retailer meetings, and key company events.
Close collaboration with retailers, regional leadership and key digital partners.
Job Specifications/Knowledge :
Strong digital marketing experience with critical understanding of best practices in SEM, SEO, display and video advertising.
Exceptional team player/thought leader with the credibility and integrity to earn client and internal team confidence quickly
Think creatively and bring new ideas and strategies to the wider Sales and Marketing teams.
Work collaboratively with other teams across functions and across the company.
Excellent communication skills.
Curious and open-minded to new challenges and unproven ground
Remains flexible and responsive to changing business priorities.
Ability to utilize a PC, analyze data, track trends and retrieve relevant information.
Strong analytical skills: able to use information logically to reach a clear understanding of situation and problems.
Results oriented and team-player; makes an impact across cross functional teams, organizations
Must have Bachelor’s Degree or higher
Strong business and digital acumen - this is generally acquired through a combination of education (college or graduate) and at least 5+ years of related work experience.
Good knowledge of automotive industry at corporate and/or retailer level, ideal if the candidate has comprehensive understanding of automotive new car digital marketing and brand communications
Background in Digital Advertising including SEM/SEO and Lead Management experience.
Strong presentation skills, Microsoft Word, Power Point, and Excel experience.
Some travel required
Who are we?
Everything we do starts with people. Our purpose is to provide freedom to move, in a personal, sustainable and safe way. We are committed to simplifying our customers’ lives by offering better technology solutions that improve their impact on the world and bringing the most advanced mobility innovations to protect them, their loved ones and the people around them.
Volvo Cars’ continued success is the result of a collaborative, diverse, and inclusive working environment. The people of Volvo Cars are committed to making a difference in our world. Today, we are one of the most well-known and respected car brands, with over 40,000 employees across the globe. We believe in bringing out the best in each other and harnessing the true power of people. At Volvo Cars your career is designed around your talents and aspirations so you can reach your full potential. Join us on a journey of a lifetime as we create safety, autonomous driving and electrification technologies of tomorrow.