Senior Web Conversion Optimization Analyst

  • Pearson
  • Bismarck, ND, USA
  • Jul 23, 2020

Job Description

Description At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology—and each other to surpass these boundaries—we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small. Pearson’s Online & Blended Learning K-12 group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. It serves families and schools with a variety of digital learning and online school solutions including Connections Academy, International Connections Academy, and Pearson Connexus. In 2018, it will deliver online learning to over 400,000 students in the U.S. and 48 countries. The group, formerly known as Connections Education, is based in Columbia, Maryland and has been named a “Top Workplace” by the Baltimore Sun for three consecutive years and a “Best Place to Work” by Baltimore magazine. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Online & Blended Learning is committed to expanding quality education through technology, and helping students achieve both academic and personal success. Position Summary: Working as a member of the Brand Web Marketing team, the Sr. Web Conversion Optimization Analyst will be responsible and accountable for driving improvements to our consumer-focused digital experiences through conceptualizing and executing online testing & personalization strategies. This position will be accountable for creating highly personalized, engaging consumer experiences on Connections Academy’s websites and landing page properties, as well as leveraging performance and data to validate testing hypotheses and assumptions. Under the direction of the Conversion Optimization Lead, the Sr. Analyst will partner closely with the UX and Customer Analytics teams to champion a culture of continual optimization via testing across all marketing & student acquisition teams. The ideal candidate should have a passion for improving digital marketing channels through data & insights. Primary Responsibilities: Identify testing opportunities and implement testing strategies to validate or disprove assumptions about how we believe customers may react to various site experiences. Optimize landing pages, website calls-to-action (CTAs), and lead-generating forms A/B test and continually measure site performance. Use data-driven insights to propose digital experience improvements and design future tests Partner with stakeholders across the organization to develop digital personalization use cases and strategies that improve lead conversion and marketing efficiencies. in collaboration with UX team, Implement and build experiences & campaigns and execute them in a timely manner. Serve as the Subject Matter Expert on Site Testing and Personalization. Work closely with brand/creative & demand generation teams to test and improve content, creative, copy and audience targeting to ensure campaign optimization. Collaborate & partner with cross-functional testing team to define and operationalize work flows required to successfully test and analyze personalized campaigns and website tests. Develop and maintain reporting of key findings; interface with multiple levels of stakeholders as needed. “Tell a good story” – translate the empirical learnings into a compelling story geared toward action and impact. Serve as a ‘power user’ of testing and personalization platform and web analytics tools. Perform additional duties as identified in coordination with team lead in relation to growth opportunities or business impact. Qualifications Requirements: BA/BS with significant coursework in Marketing, Computer Science, Business or Statistics 3 years relevant experience with A/B and multivariate testing, web personalization, or web design/UX Demonstrated experience with digital testing and/or personalization platforms required; Google Marketing Platform (Optimize, Analytics, GTM) experience preferred Proven analytical skills and command of inbound marketing tactics Demonstrated experience in designing, executing and analyzing A/B and multivariate tests, onsite targeting campaigns or onsite recommendations in an experiment-driven organizational culture Strong digital marketing background with a track-record of driving results and leveraging data to identify insights and analysis Some experience in HTML, JS and CSS preferred, particularly regarding building digital experiences for experiments A team player that works well with partners from other departments and can build consensus and influence within a matrixed organization Proven project management skills – effective collaborator and consensus builder with a focus on completing on time Ability to work autonomously, be a “self starter”, solve problems and overcome obstacles Maintain a positive, enthusiastic and energetic demeanor which helps foster an upbeat working environment Experience with web content management applications (WordPress, DNN Evoq) is a plus Due to the nature of this position, the applicant will need the ability to work from home during off-hours as necessary. Pearson Online & Blended Learning is focused on providing a flexible work environment for its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations. The following equipment will be provided to you by the company as a full-time employee: Laptop Headset Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Primary Location: US-RE-Remote Work Locations: US-Remote Remote Job: Marketing Organization: North America Connections Employee Status: Regular Employee Job Type: Standard Shift: Day Job Job Posting: Jul 1, 2020 Job Unposting: Ongoing Schedule: Full-time Regular Req ID: 2006210 Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.