Join the Zebco Brands Marketing Team in beautiful Green Country, Oklahoma. Bring your creativity, passion and love of the outdoors to work on our iconic brands. We are headquartered in Tulsa, Oklahoma and seek a hands-on design leader who can inspire, mentor, manage and build on our products' reputation and performance. Strategic design thinking is key, as well as the ability to drive creatively powerful brand identities.
Plans, directs and coordinates all activities for creation and approval of design elements relevant to sales and marketing efforts. Ensures design elements for product 2D/3D, packaging, and sales and marketing collateral materials are creatively powerful and consumer relevant. Manages and mentors a design team for efficiency and effective results. Delivers design “go to market” elements in a timely fashion and within the brand’s established identity.
Duties and Responsibilities
Lead the creative team to transform strategies into innovative design solutions, from broad concept development through implementation
Ensure all work is strategically sound, conceptually inspiring and creatively powerful
Be a hands-on design expert, shaping the concept and seeing it through to implementation
Lead and/or oversee design elements of simultaneous new product initiatives to deliver consumer relevant and on-brand deliverables
Lead design team and production team to ensure feasibility of design solutions and articulate design principles and guidelines for implementation
Elevate the design skills, discipline and craftmanship of the brand design team
Reinforce brands’ visual identity systems and styles and implement it into all design work, ranging from packaging to product to marketing/sales collateral; maintain brand integrity across all platforms
Provide clear, constructive direction on content and design solutions
Define criteria for assessing concepts/project deliverables and solutions
Drive improvement, efficiency and effectiveness in all methodologies and deliverables
Continually mentor the design team members for growth, achievement and engagement (conduct appraisals, coach for success, provide logistical & performance support)
Proactively maintain expertise in design software packages
Lead design presentations as a subject matter expert
Use brand design to inspire internal culture and expand design reputation
Other duties as deemed necessary.
Minimum Education: Bachelor’s degree in industrial design, graphic design, or similar relevant field of study.
Minimum Work Experience: Five (5) years of experience in design agency, or in-house design services, with hands-on management of creative team(s)s and design department(s).
License(s) / Certification(s): None
Knowledge, Skills and Abilities
Mastery of basic design principles, standards, and tools
Mastery in applying the principles of identity and visual system design across multiple touch points
Strong commercial sense and understanding of the cost implications of design decisions
Leadership skills to include the ability to effectively lead a team to accomplish simple and broad design assignments
Management skills to deliver on-time results under pressure of deadlines for simultaneous projects
Ability to inspire creativity in self and team, promote originality, talent and innovation effectively and appropriately
Ability to be detail oriented and ensure compliance with brand guidelines
Ability to adapt to changes in priorities
Ability to be assertive, results oriented and exhibit initiative
Ability to thrive in ambiguity with large amounts of autonomy
Ability to simplify
Strong verbal, written, and listening skills and the ability to communicate effectively within and outside the organization, to various levels of audiences
Ability to travel as needed (< 20%) for agency, customer, vendor and internal meetings / projects
Ability to maintain regular and predictable attendance.
Ability to work in a constant state of alertness.
Represents the appropriate physical requirements of the job in the course of the work.
The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.
Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.