Marketing and Communications

  • ZL Technologies
  • Milpitas, CA 95035, USA
  • Jan 24, 2021

Job Description

Marketing makes the ZL Technologies voice heard across the world. Responsibilities include maintaining and identifying new relationships with industry analysts and developing and implementing multi-channel marketing initiatives. Marketing takes a front seat to corporate strategy, helping coordinate product roadmap with media and outreach efforts. Industry conferences and event attendance is both planned and executed, and content creation is planned in accordance with the long-term market trends as well as breaking news and announcements. The marketing and communications team works closely with external PR teams to create media pitches that engage reporters and publications. Typical roles: Creating unique campaigns that capture the attention of viewers Authoring collateral and articles that resonate with customers and prospects Issuing regular public statements such as press releases, quotes, and media alerts Working with partners and affiliates to amplify brand outreach