Account Director

  • Beacon Healthcare Communications
  • Bedminster Township, NJ, USA
  • Apr 27, 2021

Job Description

Essential duties and responsibilities: Strategic thinking: Clearly understands client objectives and strategic imperatives Demonstrates working knowledge of therapeutic/clinical information of the brand Interprets and ensures compliance with FDA guidelines, PhRMA, OIG, and ACCME guidelines as applicable Assists client marketing team in the development of annual business plans and budgets Maintains a robust knowledge of category and competitive environment that impacts client business Supervises development of in depth competitive analysis when appropriate Works with Managing Director to ensure client projects are on strategy and integrated with the client’s overall business plans Addresses emerging trends as needed to maintain client business/brand differentiation Proactively provides clients with marketing insights and problem solving Assists in identifying market research opportunities to support strategy and business decision making Creative oversight: Enhances daily account and creative team(s) collaboration Advocates and supports Beacon’s creative concepts to the client Provides clear communication to client to ensure understanding of creative efforts Develops and ensures that creative concepts support strategy Ensures that agency creative teams are provided with sufficient and timely client information to achieve the highest standards of creativity while remaining within approved claims, regulations and client standards Collaborates on the development of the overall creative strategy (brief) Ensures that account team can provide constructive creative feedback to agency art and copy departments Best practices: Identifies quality control protocols of client materials and ensures highest quality control compliance Plays a key role ensuring that all client deliverables consistently meet or surpass client expectation Attends industry events periodically representing and promoting Beacon positively within the industry Challenges client and account team thinking and process to instill passion and maximize success Manages existing resources and identifies additional account team resources to optimize the infusion of the best thinking and project implementation. Ensures that ongoing account team efforts are in the best interest of the Agency as well as the client Capitalizes on the latest communication and promotional marketing techniques to create the most productive client marketing mix and return on investment Leadership/organization management: Develops strategic and tactical plans. Ensures account team is successfully executing. Provides project direction, timing, and budgets to internal team Facilitates job opening meetings and development of project briefs Communicates the client’s needs and provides appropriate direction to internal team Ensures consistency of ongoing weekly status meetings and follows up with client Proposes and initiates any process changes to enhance internal efficiencies Knows when to manage problems independently (while keeping the Managing Director informed on all activities) Works with Account team and Agency departments to ensure efficient and timely work flow that balances creative quality, resources, budget parameters, and client needs (urgent projects/timeframes) Stays informed on status of projects prioritizing for the team when needed Attends and actively participates in all required meetings, modeling professional behavior for others to emulate Participate in the development of annual plans and tactics as appropriate Ensure OPDP, Zinc, and all client Medical/Legal/Regulatory submission processes are correct Talent Management: Supervises the account team and individual members Identifies and proposes development plans for account team members Resolves personnel/department plans and concerns for account team members, collaborating with HR Provides appropriate staffing recommendations tied to enhancing account service support and profitability and participates in the hiring process Works closely with Managing Director and Agency department heads to identify resource needs in advance to meet deadlines and balance the needs of multiple clients Client relations: Effectively represents Agency POV to client Provides proactive written communication/recommendations to clients on a regular basis Develops/maintains strong interpersonal relationships with the client at appropriate levels Ensures client deliverables are on target and meet deadlines Ensures client issues, creative comments are properly interpreted Identifies and resolves client conflicts quickly and efficiently Financial responsibilities: Provides accurate and realistic client/financial forecasts for agency Ensures accurate, timely client billing Monitors financial performance of accounts to maximize income generation Understands client forecast/budget issues Assists with client/vendor contract negotiations Reviews contracts/billing structure to update or revise as needed Recommends procedures for enhanced budget management and oversight Business development: Grows account organically and identifies new opportunities, when appropriate Networks with client team to identify incremental business opportunities Directly participates (as appropriate) in new business presentations with senior management Skills and abilities : Strong communication skills (written and verbal) Good relationship building skills Solid project management skills Ability to work in a team centric atmosphere Ability to handle multiple projects concurrently Initiative Excellent interpersonal and listening skills Results-oriented Demonstrates accountability and flexibility in an environment of changing circumstances Excellent presentation skills Maintain professional demeanor when communicating with all levels of staff and clients Solid decision-making ability Ability to delegate appropriately Ability to interpret and implement client strategy Budget development and management skills Solid client management skills Ability to work independently as well as with direction Annual business plan development Computer equipment/software : Proficiency in MS Office Suite, Webvantage required Education and experience: 4-year college degree required. 7+ years of experience in an ad agency required Healthcare industry related experience a plus Master’s a plus 2+ years direct supervisory experience required