This position is responsible for the implementation and the execution of the Marketing Strategy for approximately 300+ Denny’s restaurants. This position is accountable for executing the plan to achieve Sales and Traffic goals.
Essential Functions (Key Responsibilities)
Provides clear communication of national marketing programs and local marketing initiatives to company operators and franchisees.
Implements and executes extensions of national programs for seamless implementation.
Implements and executes advertising and promotional ideas to stem sales/traffic declines and leverage local opportunities.
Guides creative, manages the execution and follows through on all local media/marketing plans.
Leverages available data, key insights and creative thinking to build the brand at the local level.
Identifies, initiates a dialogue and partners with local cross-promotional business opportunities.
Stewards trusted business relationships with franchisees, internal cross-functional teams and outside agency peers.
Implements existing and/or creates new marketing programs and executes across opportunity areas.
Partners with finance to develop analysis of LSM and gleans learnings to guide future programs.
Aggregates competitive intelligence related to product, promotion and price.
Works with Sr. Manager to develop co-op media plans and manage co-op budgets.
Other duties as assigned.
Education and Experience Requirements
Bachelor’s degree in Marketing or related field.
4 - 7 years of field marketing experience in restaurant or retail industry at the corporate or agency level.
Required Knowledge and Skills
Strong verbal and written communication skills.
Ability to make effective presentations to solicit cooperation and support.
Computer skills including PowerPoint, Excel, and Word.
Sound strategic and critical thinking.
Ability to understand data to formulate recommendations to achieve goals.
Ability to work with Media Buying Agency and learn the Media Buying Process.
Ability to meet typical overnight travel requirement of 30-40%, dependent upon home office location, or maximum total travel up to 50% inclusive of day and overnight trips.
Denny's, Inc. is committed to providing equal employment opportunity for all persons regardless of age, race, creed, color, national origin, citizenship status, religion, sex, sexual orientation, gender identity, disability, genetic information, military or veteran's status, criminal background, or any other characteristic protected by Federal, State, or local law.
Applicants requiring reasonable accommodation for any part of the application process should contact 864-597-8000. PLEASE DO NOT CONTACT THIS NUMBER TO CHECK THE STATUS OF YOUR APPLICATION.