Account Supervisor

  • Zimmerman Advertising
  • Fort Lauderdale, FL, USA
  • Jun 18, 2020

Job Description

Overall Objective Responsible to support the Account Director in the leadership role in all advertising, marketing and business efforts for all assigned accounts. Become a liaison with Client marketing and sales operations, as appropriate. Continually strives to find ways to grow Client’s business. Responsibilities Account Stewardship: Work with Account Director and all Agency departments to ensure that our goals for our Clients are met Ensure that all work is reviewed before it goes to the Client and is always on schedule Ensure compliance with Agency/Client scope of work guidelines Monitor clients business on a daily/weekly basis Client Relations: Maintain contact with Clients responsible for development of advertising programs. Anticipate Client needs. Work with Account Director to keep the Agency in the position of leading Assure that Clients understand Agency procedures/systems. Obtain clear direction before taking action Schedule regular meetings to ensure expectations are set and met Creative: Assist Account Director in developing and presenting annual/quarterly creative strategies, and conduct strategic review/input sessions, as appropriate Work hand-in-hand with creative team in exploring new creative concepts for Client. Provide ideas and input Facilitate development of appropriate creative that achieves desired messaging and builds brand equity. Facilitate development of appropriate creative concepts for various projects/promotions. Provide all appropriate information and direction for development of accurate strategic briefs Write creative briefs for inclusion of necessary marketing information to ensure soundness and accuracy, as appropriate, to be reviewed with Account Director Ensure quality, timeliness and cost efficiency of Agency creative product Directly handle the production of Agency work. Attend shoots, when necessary Work with the Account Director and Creative team to develop the most effective method of presenting to your Clients Review any research results with Clients and present results as appropriate Work with Account Director on planning needs for clients Media: Ensure that media functions (planning & buying) deliver desired results for Client Assist in annual planning process and work with Media team in overseeing development of strategic direction, guidelines and budget parameters for plan Oversee the maintenance of fiscal year media budget reporting Provide accurate direction to planning and buying groups regarding changes in plans per Client direction Provide input and encourage development of new and added-value media ideas Work with Media team in development and implementation of ethnic media plans, if appropriate In coordination with Media team, present buy and post-buy recaps to Client Work with Media team to ensure Client is given up-to-date competitive media spending information for its markets Marketing/Advertising: Take active role in future planning and idea generation for Client, providing strategic input and formulating innovative solutions to existing marketing and advertising problems Initiate plan development. With the assistance of the entire Account team, develop marketing and advertising plans for Client (annual marketing plans, opportunity plans, creative direction, etc.) Develop market opportunity plans Present plans to Client, as appropriate Ensure that the Client is provided with the latest market profile analysis and information for their key markets Establish regular competitive reporting for Client review (sales, share, targeted marketing efforts, SOV) Help in developing business-building efforts across the country Assist in development of promotional solutions to market issues and review with Client Ensure that a written service report covering all Client meetings (and pertinent phone calls) is distributed to appropriate Agency and Client personnel Participate in an atmosphere that demands a business-building approach to Client’s business Stay updated on industry news and report any observations to the Account Director Other Management Responsibilities: Participate in New Business activities, as requested Be a role model for subordinates to emulate - show discipline, proper behavior, commitment, and loyalty Ensure that the Intern Program is monitored and carried out as assigned Provide leadership to the account team. Encourage and motivate all members of the team Assure that proprietary and other sensitive information is handled with utmost confidentiality Provide day-to-day supervision of any assigned personnel, guiding workflow, and assuring compliance with Agency policy and fulfilling Client requirements Train and coach any subordinates, thereby helping them to grow in responsibility. Delegate increasingly challenging jobs to subordinates to facilitate their growth. Establish objectives to assure subordinates achieve required experience/competency for promotion to the next level of Account Management. Participate in establishing appropriate objectives. Where delegated by Account Director, conduct objective-setting and evaluation sessions with subordinates (provide results to the Account Director). Requirements Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience. Minimum 5+ years as a Sr. Account Executive or Account Supervisor in a full service agency Media savvy - print, tv, radio, and interactive Must be computer literate with proficiency with MS Word, MS Excel, MS PowerPoint, and MS Outlook/Express with the ability to learn new computer systems. Strong verbal and written communication skills with people at all levels of an organization Proven leadership abilities and managerial experience The responsibilities are many, various, and not limited to those written in this document Required Skills Required Experience