28Sports.com is a sports-based social network. Think Facebook for the sports enthusiast. A place where fans, athletes, and active sports participants can connect and talk about their favorite sports.
If you're into a specific sport, there are few platforms that really allow you to connect with other fans. NASCAR is a great example. You can join an old fashioned forum where most conversations are 2-3 years old, or you can join Facebook's NASCAR page. This page is tightly curated. The only voice there is NASCAR. We live in an age of social media, yet oddly enough, no one offers an open platform for the sports enthusiast.
The demand is there. The most common subject on Twitter is sports yet Twitter isn't conversational or focused on sports. The time is ripe for a sports-based social network.