At Kinnek, we have nearly 10,000 SMBs using our platform, and the primary way we communicate with them is via email. We are looking for a savvy email marketing specialist who can spearhead our efforts to engage our community of SMBs and suppliers nationwide. As we continue to grow our user base on a massive scale, we will be relying on our email expert to keep decision makers at SMBs engaged and excited about Kinnek.At Kinnek, you will be responsible for:;- Managing, designing, and creating highly targeted email marketing campaigns for both the Buyer and Supplier sides of the marketplace;- In-depth analysis of the performance of email campaigns and continually testing/optimizing new ideas;- Building out sophisticated triggered, lifecycle, and batch email programs;- Staying up to date with best practices and trends in email marketing;- Guiding the development of Kinnek;s email system, including making recommendations to improve existing tools and integrating new tools (such as ESPs) to streamline email campaignsPrior experience in all of the above is ideal. If you are interested in spearheading email marketing at a rapidly-growing company, and want the opportunity to be instrumental in building the dominant B2B platform, please email us at; firstname.lastname@example.org ."
The next step for the Kinnek is to become the dominant platform for SMBs to manage all their purchasing and their supplier relationships. We have nearly 10,000 small businesses on the platform now. That's cool. But how do we get to 20,000 businesses... 100,000 businesses... 250,000 businesses? That's where you come in.We are looking for an experienced digital marketing professional to spearhead the next phase of our buyer acquisition strategy. Our target audience is decision makers at SMBs who control their organizations' purse strings. The types of businesses we're talking about including restaurants, bakeries, hotels, small manufacturers, etc. We are looking for someone to not only scale up our existing acquisition strategies, but think of new and creative ways of acquiring SMBs.At Kinnek, you will be responsible for all of our Buyer-side acquisition strategies, including:- Paid Advertising: managing all paid advertising campaigns for each SMB industry segment including SEM, Display, Social and Periodicals;- Email Marketing: acquiring lists of businesses and creating enticing email marketing plans to acquire them;- Strategic Partnerships and sponsorships: developing strategic partnerships or affiliates with the goal of widening our reach and growing our business base;- Content and Inbound Marketing: devising industry specific content strategies, optimizing exposure and measuring effectiveness;- Brand Building: thinking strategically about ways to widen the top of Kinnek's acquisition funnel by using PR, brand-awareness campaigns, etc.;- Acquisition-related Analytics: processing analytics to evaluate the effectiveness of current strategies and turning data into actionable insightsPrior experience in all of the above is ideal. If you are interested in spearheading SMB acquisition at a rapidly-growing company, and want the opportunity to be instrumental in building the dominant B2B platform, please email us at; email@example.com ."
We're looking for a world-class Product Marketer to join us in our efforts of increasing engagement and adoption of the Kinnek platform through strategic marketing initiatives for our Suppliers. This role is perfect for someone who views experiences through a customer centric lens and can switch quickly from strategic thinking to the tactical details. Success in this role will require a metrics based approach and ability to navigate ambiguous requirements, and ideally, you should be super-excited to work with an SMB population.RESPONSIBILITIES:;- Defining value propositions, user benefits, and product positioning on the Supplier-side of the Kinnek marketplace;- Creating sales enablement strategies, as well as training and collateral development to support continued growth of the Kinnek supplier network;- Developing internal strategies for catering to specific supplier accounts based on their requirements and expectations;- Increasing penetration into supplier organizations and identifying growth opportunities;- Digging deeply into supplier data to identify ongoing opportunities for product improvement;- Proposing new packaging and positioning of existing products/assets to drive attainment of acquisition and retention objectivesQUALIFICATIONS:;- A degree from a top-tier university;- 2+ years of product marketing experience;- Ideally, experience in a Client facing and Relationship/Account Management role;- Ideally, experience at Internet or Marketplace company is a major plus;- Concise and engaging communication skills via phone and video;- Highly-motivated, self-driven and ability to be effective in an unstructured environment;- Passionate about revolutionizing the way small and medium sized businesses do their purchasingKinnek is a close-knit, highly-motivated bunch of folks looking to solve big problems, while having a little bit of fun along the way. Please apply on our jobs page!
We are looking for world-class sales talent to join our amazing startup. You will be responsible for building and maintaining a pipeline of suppliers to make sure Kinnek has a very liquid marketplace for our SMBs. You will spend the majority of your time interacting with prospective suppliers, so you should be engaging and friendly while projecting professionalism.- Develop and execute strategic plan to build liquidity in designated products;- Evaluate opportunities to increase market power and supplier satisfaction- Deliver product demos and create new supplier acquisition materials;- Come up with new products and features to help suppliers get the most out of Kinnek;- Ability to “close the deal” with suppliers and get them quickly engaged;- Truly believes no task it too small or too largeRequirements;- Bachelor;s degree from a top-tier university;- 2+ years of sales and client-facing experience - must be comfortable pitching C-suite executives at Fortune 500 companies;- Hunter mentality with strong negotiation skills;- Prior experience at Technology or Marketplace company is a major plus;- Highly-motivated, self-driven and ability to be effective in an unstructured environment;- Passionate about revolutionizing the way small and medium sized businesses do their purchasingIf you want to get in on the ground floor of expanding Kinnek's supplier base into the dominant B2B platform, email us at firstname.lastname@example.org ."