CoatChex, a subsidiary of Chexology, is an innovative platform that uses proprietary ticketless technology for checking services. The technology provides peace of mind through mobile devices and smart tags to capture transactions very quickly, accurately and in real time. The merchant mobile application takes a picture of the user, their belonging and electronically checks in their item(s) to enhance efficiency and security while eliminating tickets. The customer experience creates enjoyable moments during situations that have traditionally caused headaches. This technology opens many avenues to authentically engage with customers and create measurable impact through socially-based conversations and interactions.