Zimmerman Advertising

  • Fort Lauderdale, FL, USA
Zimmerman Advertising Fort Lauderdale, FL, USA
Sep 02, 2021
Overall Objective: Planning team members play a key part in developing advertising campaigns for a range of products and services. Their role is to combine the attitudes and interests of consumers, clients and creatives to help produce effective advertising. Acting as the voice of the consumer within an agency, strategists use research data to identify ideal audiences and optimum methods of communication. They combine market data, qualitative research and product knowledge within a core proposition to enable the creative team to produce advertising ideas that resolve defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers. Responsibilities: Conduct competitive research (qualitative and quantitative) and trend analysis. Recommend strategic direction that will contribute toward increased business and stronger marketing strategies for clients. Analyze a wide range of information in...
Zimmerman Advertising Fort Lauderdale, FL, USA
Sep 02, 2021
Overall Objective: Planning team members play a key part in developing advertising campaigns for a range of products and services. Their role is to combine the attitudes and interests of consumers, clients and creatives to help produce effective advertising. Acting as the voice of the consumer within an agency, strategists use research data to identify ideal audiences and optimum methods of communication. They combine market data, qualitative research and product knowledge within a core proposition to enable the creative team to produce advertising ideas that resolve defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers. Responsibilities: Conduct competitive research (qualitative and quantitative) and trend analysis. Recommend strategic direction that will contribute toward increased business and stronger marketing strategies for clients. Analyze a wide range of information in...