02 Denny's Inc.

  • Los Angeles, CA, USA
02 Denny's Inc. Los Angeles, CA, USA
Jun 18, 2020
This position is responsible for the implementation and the execution of the Marketing Strategy for approximately 300+ Denny’s restaurants. This position is accountable for executing the plan to achieve Sales and Traffic goals. Essential Functions (Key Responsibilities) Provides clear communication of national marketing programs and local marketing initiatives to company operators and franchisees. Implements and executes extensions of national programs for seamless implementation. Implements and executes advertising and promotional ideas to stem sales/traffic declines and leverage local opportunities. Guides creative, manages the execution and follows through on all local media/marketing plans. Leverages available data, key insights and creative thinking to build the brand at the local level. Identifies, initiates a dialogue and partners with local cross-promotional business opportunities. Stewards trusted business relationships with franchisees, internal cross-functional...
02 Denny's Inc. Los Angeles, CA, USA
Jun 18, 2020
This position is responsible for the implementation and the execution of the Marketing Strategy for approximately 300+ Denny’s restaurants. This position is accountable for executing the plan to achieve Sales and Traffic goals. Essential Functions (Key Responsibilities) Provides clear communication of national marketing programs and local marketing initiatives to company operators and franchisees. Implements and executes extensions of national programs for seamless implementation. Implements and executes advertising and promotional ideas to stem sales/traffic declines and leverage local opportunities. Guides creative, manages the execution and follows through on all local media/marketing plans. Leverages available data, key insights and creative thinking to build the brand at the local level. Identifies, initiates a dialogue and partners with local cross-promotional business opportunities. Stewards trusted business relationships with franchisees, internal cross-functional...