1 jobs found in Petoskey

Under the direction of the Advertising Manager, the Digital Marketing Strategist will modernize digital capabilities to drive our brand and business forward. Responsible for managing all aspects of the hotel and casino’s digital platforms, continually improve content, functionality and user experience in support of business and marketing objectives. Help build the brand in the market to new audiences and find ways to keep PR efforts and social media efforts consistent and timely. Maintain the website and work with ticket sales and sponsorship to ensure consistent promotion across all platforms. Generate leads through online ads and promotions and find ways to reach new audiences through new digital campaigns. Primary Duties & Responsibilities: Lead day-to-day operations across the hotel and casino’s digital ecosystem: website, email, social media, on-site digital signage, app, SMS and any other emerging digital media opportunities. Establish short and long-term strategic actions...