TaylorMade Golf Company Carlsbad, CA, USA
Sep 12, 2019
The role of the Content Creator is to collaborate with the Content team to conceptualize, execute and deliver engaging content across multiple platforms that supports brand and product activities. These campaigns and executions will be promoted through TaylorMade social, website, newsroom, email and other areas where needed. A jack of all trades, this is a person who loves to be behind the lens and is always creating. Essential Functions and Key Responsibilities: Create short and long form video content, with fast turnarounds, for social needs. Support social team with their graphical needs, including infographics and other layouts Work alongside the social team to coordinate visual content needs in collaboration with the content calendar, product launches, campaigns and events Create and supply social visual content to the social team on a regular basis based on briefs and through taking initiative Operate and provide troubleshooting of video cameras, audio and lighting equipment Video post-production tasks which include backing up media, reviewing footage, making editorial decisions, rough cuts, audio adjustment and color correction. Final editing using Final Cut X, After Effects, and other industry standard software. Ensure the equipment is maintained and cared for in a professional manner in conjunction with any in-house studio made available to you. Provide photography services for internal and brand activations as and when needed. Work with and supply the wider digital team visual content to support email and web campaigns. Shoot product photography in studio and/or in environmental settings, including post touch-ups Capture on-course athlete and landscape photography Provide general photography, video and design services to the wider marketing team as and when needed Attend PGA Tour events where required to capture photography/video of our athletes, players, courses landscapes, sports marketing team, etc. Provide regular asset uploads to the company designated DAM on a regular basis for social media content and other uses Adhere to PGA Tour guidelines and brand ID standards when capturing content on 3rd party properties Performs other related duties and assignments as required Knowledge and Skills Requirements: Excellent Adobe CS skills including: Photoshop and Illustrator Understanding of color grading and color correction Great compositional and typographical skills Must have a keen eye for detail and a critical mind Knowledge of industry trends and equipment Familiar with Sony Mirrorless Cameras or equivalent Experience with Final Cut X, Premiere, Lightroom, After Effects Strong communication skills: ability to present and promote creative work. Must be fluent in English (written and oral), have excellent interpersonal skills; ability to communicate effectively with all levels of the organization (e.g. marketing, sales, engineering, production, tour players). Thorough knowledge of the biggest social networks with a passion for learning and experimenting with new tools and technologies Passionate about content creation and social media with a willingness to embrace change and to adapt strategies on the fly Must be a team player: ability to work both independently and exceptionally well with others. Must be able to meet deadlines Education, Work Experience, and Professional Certifications: BA degree in Web Design, Graphic Design, Media, Marketing or similar preferred 2+ years’ experience in content creation (video, photo and graphics) Work Environment / Physical Requirements: Normal office conditions Domestic travel required (25%) Ability to work extended hours as necessary Light physical effort equal to frequent lifting or moving of lightweight materials TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.